Get them engaged. Keep them engaged.
Constantly deliver fresh, interesting content to keep them coming back, and keep your name front and center.
Every brand must do it. But it's no easy task.
Unless you find the right digital partner. One who knows how to develop and enhance the strategic positioning of your brand. One who mines all the important information about your audience and your competitors, and uses that data to design innovative, cross-functional solutions for all relevant online channels.
Basically, an agency who knows how to find your audience, talk to them, and keep the conversation going.